"Branding and Identification: Company Logo Questionnaire
Information needed before you can
begin on a logo design:
General company information:
*Company Name: Farmers Insurance
What product
or service does your business offer? Life Insurance and Auto Insurance
Who (age/gender) is your target audience and who
is your most ideal customer (economic status/education etc) ? I would like to
say males ages 18-25
How would you describe your services and/or products? I
think our services are great!
Who are your
competitors and how do you differ from them?
(provide links)
Please
provide general information about your business. (location, years in business,
employees etc) We’ve been around sense 1928, we are located in all around the
United States, and our employees are friendly, supportive, and helpful.
What is the overall mood of the
company? Playful, Serious,
Ultra-professional? We are a professional, serious company, we take the lives
of people very seriously.
Should the logo reflect the
mood of the company or is it stand-alone? We think it should reflect the mood.
Logo information:
Is the logo for the company or a product? Company.
If you want
your company name to appear in the logo, what is the exact name as you would
like it to appear in your logo? Farmers Insurance
What is the
idea behind the business name? I there a unique story? No there’s not.
What is the
overall message you wish to portray (look back at the company information you
provided, playful etc.) ? We wish to
show that we will protect you, and your family.
What logos types do your think will appeal to your audience
and why. (provide links if you have
styles you like) Cartoonish pictures, but with cars and a family, it shows what
we protect."
No comments:
Post a Comment